This time last year, Disneyland guests could stroll into the Main Street Magic Shop and immerse themselves in a mesmerizing world of magic tricks and gag gifts. An enthusiastic cast member would sit at the counter of the intimate yet bustling shop, entertaining guests with clever antics, while the walls were bursting with merchandise running the gamut from basic card decks to whoopee cushions.


Now, Disneyland guests stroll into the same shop, only to find plain walls sparsely covered with generic Disney merchandise. Disney board games sit on one shelf, while Mickey gloves and hats sit on another.
In its heyday, the shop was operated by Disney. Now, Disney is seeking a third party vendor to take over the shop.
“We’re always looking for ways to improve our guests experience at Disneyland, including our merchandise offerings,” Disney spokeswoman Suzi Brown said.


Disney is still looking into a new strategy for updating the shop. For now, the plan is to continue operating the shop as a “magic” shop, as opposed to another generic merchandise location.
In the past, Disney had a number of speciality shops on Main Street, including a candle shop, flower mart, tobacco shop and a bra shop. Fantasyland also housed a similar magic shop, where comedian Steve Martin worked for three years.


Although magic tricks can no longer be purchased at the nostalgic Main Street Magic Shop, a cart outside of the World of Disney store in Downtown Disney sells similar magic paraphernalia

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