NEWS: New Retail MagicBands and Accessories to Kick Off 2015 at Walt Disney World Resort

blogEntryThumbnail NEWS: New Retail MagicBands and Accessories to Kick Off 2015 at Walt Disney World Resort








With the start of 2015, we wanted to give you a look at some new retail MagicBands and accessories coming to Walt Disney World Resort this month.

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At the end of December, I shared a story about dated 2015 merchandise. One item I didn’t include in that story was the retail MagicBand that features Mickey Mouse showing off his Disney Side at Walt Disney World Resort. This limited release retail MagicBand is currently available in select merchandise locations in Florida for $24.95 (plus tax).

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This month, we will release some additional open edition retail MagicBands for $19.95 each (plus tax) on the following dates:

  • Ariel and Cinderella Castle – January 16
  • Belle – January 23
  • Tinker Bell; Sheriff Woody and Buzz Lightyear – January 30


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Guests may also soon notice new retail packaging for MagicBands. I spoke with merchandiser Kevin-Michael Lezotte who gave me some additional insight into this redesign.

“New packaging for retail MagicBands was recently introduced with the release of the 2015-dated Graphic MagicBand,” explained Kevin-Michael. “A team composed of MyMagic+ Products and Services, Merchandising, Disney Design Group Artists and Integrated Supply Chain collaborated on this new design. I like that the artwork is now front and center, which will make finding favorite designs much easier. Guests should look for the new packaging throughout this year.”



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Finally, Kevin-Michael gave me a preview of new MagicBand-its arriving this month. These small items can attach to the side of any MagicBand. I love the Disney cats set!

Look for these items in select Walt Disney World Resort merchandise locations. Select accessories and solid color retail MagicBands can also be found on our Disney Parks online store at
http://www.DisneyStore.com/MagicBands.