VIDEO: How Synergy Inspires Disney's Innovative Merchandise and Products
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Collaboration is a huge part of the way we do business at the Company—so much so that it continuously drives us to create innovative merchandise at Disney Consumer Products. This process, in turn, lets families all over the world re-experience the Disney magic from movie and television screens in their own homes.
But with a company as big as Disney, you may be wondering how films and TV shows inspire our cutting-edge and themed products? The answer is simple: teamwork.
From Frozen becoming a worldwide phenomenon to the premiere of Star Wars Rebels this fall, we’ve done just that by partnering with The Walt Disney Studios and Disney/ABC Television Group to bring beloved characters from each franchise to store shelves. By working together, we’ve designed an exciting collection of toys and apparel for the young and young at heart.
Take a look at the video above to get glimpses of some pretty cool products and meet the masterminds—filmmakers and designers, to name just a few—behind them.