paris
MICKEY’S MAGICAL PARTY AT DISNEYLAND RESORT PARIS GIVES CLIENTS ALL NEW REASONS TO RETURN
03/30/09 07:04 PM
Disneyland
Resort Paris has launched Mickey’s Magical Party – a year-long
party featuring new entertainment and a new attraction -- along
with a "kids-under-7-free" offer that together will provide
compelling reasons for client visits in 2009 to Europe’s most
popular tourist attraction.
Mickey’s Magical Party runs now through March 7, 2010, and includes It’s Party Time… with Mickey & Friends at the newly renovated Central Plaza Stage in Main Street, U.S.A. (Disneyland Park). Clients can join in as Mickey, Donald, Pluto, Goofy and friends demonstrate their favourite song and dance moves.
Super cool DJ Stitch leads It’s Dance Time… in Discoveryland (Disneyland Park). On a new mobile stage next to Space Mountain: Mission 2, Stitch mixes modern music with an accompanying dance show that clients are encouraged to join.
Minnie’s Party Train is a street party with meet ‘n’ greet stops all along Main Street, U.S.A. (Disneyland Park), where party girl Minnie introduces clients to all her Disney character friends.
Every day at Walt Disney Studios Park, stars from Aladdin to Disney Villains roll up in over-the-top Disney-customised vehicles in Disney’s Stars ‘n’ Cars motorcade. It all ends in a giant meet ‘n’ greet for clients and their favourite Characters on Place des Stars (Production Courtyard).
Mickey’s Magical Party also will launch a new attraction families with younger children are sure to recognise -- Playhouse Disney Live on Stage! (Walt Disney Studios Park). Kids share the stage with Handy Manny, Little Einsteins, the Mickey Mouse Clubhouse Crew and other live characters from the Disney Channel hit TV show "Playhouse Disney."
In addition, when clients book a package between April 3 and Nov. 8, 2009, their kids under 7 stay free! For each adult package booked, three children stay free at any Disney and Selected & Associated hotels and are admitted free at both Disney Parks.
"As travel agents reach out to their clients, especially those with younger children, they’ll find our new entertainment and attraction to be powerfully persuasive," says Norbert Stiekema, senior vice president sales and distribution for Disneyland Resort Paris. "We feel the new line up offered by Mickey’s Magical Party coupled with our Kids-Under-7 offer is going to be a great sales opportunity for travel agents across Europe."
To help travel agents learn about the new entertainment, attraction and special offer associated with Mickey’s Magical Party, Disneyland Resort Paris has redesigned www.disneystars.com – its travel agent Web site. The site also offers agents the opportunity to learn more about Mickey’s Magical Party sales-adapted tools including downloadable sales messages and templates for promotional materials related to special offers. The new site also carries more informational videos and features a downloadable Disney Stars certificate.
"As travel agents prioritize their sales strategies this year, they should keep in mind that Disneyland Resort’s appeal has remained strong among European travelers, even amid challenging economic conditions," says Stiekema. "As an industry leader with an enduring brand and the party of the year, we invite travel agents to partner with us as they build their businesses in 2009."
Disneyland Resort Paris is the No. 1 tourist attraction in Europe – hosting more people annually than the Eiffel Tower and the Louvre combined. The resort recently announced an 8 percent increase in attendance for the first quarter of fiscal year 2009 compared to the same period last year.
Mickey’s Magical Party runs now through March 7, 2010, and includes It’s Party Time… with Mickey & Friends at the newly renovated Central Plaza Stage in Main Street, U.S.A. (Disneyland Park). Clients can join in as Mickey, Donald, Pluto, Goofy and friends demonstrate their favourite song and dance moves.
Super cool DJ Stitch leads It’s Dance Time… in Discoveryland (Disneyland Park). On a new mobile stage next to Space Mountain: Mission 2, Stitch mixes modern music with an accompanying dance show that clients are encouraged to join.
Minnie’s Party Train is a street party with meet ‘n’ greet stops all along Main Street, U.S.A. (Disneyland Park), where party girl Minnie introduces clients to all her Disney character friends.
Every day at Walt Disney Studios Park, stars from Aladdin to Disney Villains roll up in over-the-top Disney-customised vehicles in Disney’s Stars ‘n’ Cars motorcade. It all ends in a giant meet ‘n’ greet for clients and their favourite Characters on Place des Stars (Production Courtyard).
Mickey’s Magical Party also will launch a new attraction families with younger children are sure to recognise -- Playhouse Disney Live on Stage! (Walt Disney Studios Park). Kids share the stage with Handy Manny, Little Einsteins, the Mickey Mouse Clubhouse Crew and other live characters from the Disney Channel hit TV show "Playhouse Disney."
In addition, when clients book a package between April 3 and Nov. 8, 2009, their kids under 7 stay free! For each adult package booked, three children stay free at any Disney and Selected & Associated hotels and are admitted free at both Disney Parks.
"As travel agents reach out to their clients, especially those with younger children, they’ll find our new entertainment and attraction to be powerfully persuasive," says Norbert Stiekema, senior vice president sales and distribution for Disneyland Resort Paris. "We feel the new line up offered by Mickey’s Magical Party coupled with our Kids-Under-7 offer is going to be a great sales opportunity for travel agents across Europe."
To help travel agents learn about the new entertainment, attraction and special offer associated with Mickey’s Magical Party, Disneyland Resort Paris has redesigned www.disneystars.com – its travel agent Web site. The site also offers agents the opportunity to learn more about Mickey’s Magical Party sales-adapted tools including downloadable sales messages and templates for promotional materials related to special offers. The new site also carries more informational videos and features a downloadable Disney Stars certificate.
"As travel agents prioritize their sales strategies this year, they should keep in mind that Disneyland Resort’s appeal has remained strong among European travelers, even amid challenging economic conditions," says Stiekema. "As an industry leader with an enduring brand and the party of the year, we invite travel agents to partner with us as they build their businesses in 2009."
Disneyland Resort Paris is the No. 1 tourist attraction in Europe – hosting more people annually than the Eiffel Tower and the Louvre combined. The resort recently announced an 8 percent increase in attendance for the first quarter of fiscal year 2009 compared to the same period last year.
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