Walt Disney Company

1923 THE YEAR THE COMPANY WAS FOUNDED

1929 - Disney merchandising began in 1929 when Walt Disney was approached by a businessman interested in placing Mickey Mouse on the cover of a children's writing tablet. The Consumer Products segment now extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, food and beverage, electronics and fine art.

3 for 1 stock split happened on June 19, 1988

7,000 tons and more have been recycled since 1990; this includes plastic, glass and aluminum.

442,000 hours of community service where performed by the Wald Disney Company VoluntEARS in 2005.

$190 million dollars in cash, and in-kind donations, and airtime to charities was donated by the Walt Disney Company in 2005

$31.9 billion in revenue in the year 2005

133,000 employees as of 2006

$4 million dollars was the purchase price for WED enterprises to be sold to Walt Disney Productions on February 3, 1965

38 hotels are operated by the Disney Company or subsidiary worldwide, which are over 35,000 hotel rooms.

1 billion Theme Park guest is welcomed on September 6, 1994

5/5/2006 is the date that Pixar became a subsidiary of the Walt Disney Company.

3 box office records were broken when Tarzan opened on Broadway at the Richard Rogers Theater on May 10, 2006.

527 tons of reusable materials were donated by the cast member and company back in 2003.

1949 acres of property is what has been used for the parks in California, Florida, Tokyo, Paris, and Hong Kong.

$1.5 million was donated to the Boys & Girls club to help rebuild the 16 clubs damaged in the Gulf Coast region.

$2.5 million was donated to the “Dream Dinner” fundraiser, which support the build of the MLK memorial.

80-Year Absence, the company announces the return of Oswald the Lucky Rabbit to The Walt Disney Company by agreement with NBC/Universal, the company that had previously owned the rights to Oswald since his theatrical debut in 1927. Oswald was the first Disney character to appear on merchandise, including candy bars and a stencil set.

January 23, 2006 Team Disney Building Dedicated to Michael Eisner Disney President and CEO Bob Iger, Chairman of the Board Senator George Mitchell, the Board of Directors and hundreds of Disney employees gathered at The Walt Disney Studios to honor former CEO Michael Eisner at a dedication ceremony for Team Disney – The Michael D. Eisner Building.

21 acres of oceanfront property are being purchased on Hawaii’s island of Oahu, which will be home to its first mixed-use family resort outside of the company’s theme park developments.

17 itineraries for the Adventures by Disney now exists in 2007

800,000 fan letters were sent to Mickey Mouse in 1933 more then any other Hollywod star at that time.

2009 is the year that Sailor Mickey joined the Macy's Thanksgiving day parade

48.1-feet long is the length of Sailor Mickey Float ballon in the Macy's Thanksgiving day parade

33.6-feet wide is the width of Sailor Mickey Float ballon in the Macy's Thanksgiving day parade

60.9-feet tall is the height of Sailor Mickey Float ballon in the Macy's Thanksgiving day parade

14,750 cubic feet of helium will fill Sailor Mickey and keep him in the air

50,000 pieces of original art are preserved in the Imagineering Art department.

3,000 binders are in the Imagineering department, these binders contain all the show documentation and provide the details of every show, restaurant, shop, and facility in every Disney park.

100 patents in special effects, ride systems, interactive technology, live entertainment, fiber optics and advanced audio systems are held by Walt Disney Imagineering.

7 different Disney On Ice shows currently touring to over 30 countries with 2200 performances each year, and is performed in 13 different languages every year.

40% of Disney On Ice attendance comes from International Regions.

274 children’s magazines and 120 million children’s books sold each year.

3.5 million Adults subscribe to Family Fun magazine. Family Fun Magazine is the nation’s largest family publication.

50% is the approximate percentage of all children’s magazines that are sold in the world by Disney.

1.2 million in circulation for Disney’s Adventure magazine annually which makes this the highest circulating children’s magazine in the united states.

12 titles were launched by ESPN Books in 2006, more then 15 will be available in 2007.

50 million unique users to their 40 websites per month, this is what the Walt Disney Internet Group manages.

1 million web pages in its 1st year in operation by the WDIG (Walt Disney Internet Group), Also a first for a web property.

125,000 Disney Titles are downloaded the 1st week they are added to the iTunes store.

50th anniversary of Walt Disney Records was celebrated in 2006, marking its 11th consecutive year as the world’s number one children’s label.

12th anniversary on Broadway and 5,000 performances in 2006, Disney Theatrical Productions’ Beauty and the Beast is Broadway’s 6th longest-running musical of all time and one of the world’s most-seen musicals, seen in 14 countries by over 26 million people worldwide.

10th triumphant year on Broadway, Disney Theatrical Productions’ The Lion King has grossed almost $3 billion in box office revenue and has been seen by over 39 million people worldwide.

27 different Disney On Ice productions since it first began in 1981.

7 different Disney On Ice shows currently touring in over 30 countries with 2,300 performances each year.

2 million characters have been created on Disney’s Virtual Magic Kingdom.

90 minutes is the average time a user spends in the Virtual magic Kingdom.

750,000 virtual prizes have been awarded to online guests who also visited the Virtual Magic Kingdom Booths at the actual parks in Florida or California.

52 million people are estimated to watch as Walt Disney World was introduced to the world during a 90 minute NBC special that aired on 10/29/1971.

10 ABC owned Television stations operate in the top markets nationwide.

37.5% Percentage Ownership of Non-Wholly Owned Cable property A%E channel

15 European households are now tuned into ESPN classic channel.

38 consecutive years of broadcasting the Annual Academy Awards happened on the February 26, 2005

10 year anniversary for ESPN was celebrated on April 4, 2005.

$19 million is the approximate dollars spent to acquire Capital Cities/ABC.

9 VHF, 1 UHF, 11 AM stations, 10 FM stations, the history channel, A&E Network, Lifetime TV, 1 publishing group including 85 trade journals, 18 shopping guides, 2 consumer magazines, 21 weeklies, and 7 daily newspapers were all part of the Capitol Cities/ABC deal in 1996.

29 seasons of “Disneyland” the one hour weekly television show aired fewer than 6 different titles.

50% Percentage Ownership of Non-Wholly Owned Cable property Lifetime Channel

39.6% Percentage Ownership of Non-Wholly Owned Cable property E! Entertainment Television

37.5% Percentage Ownership of Non-Wholly Owned Cable property The History Channel

228 affiliated stations are in ABC Television Network, which reach 99% of all US Television households.

100 countries can watch the Mickey Mouse Clubhouse Show on the Disney Channel.

6 million households in 26 European countries, airing over 800 live and as live sports events the newly acquired NASN network broadcasts each year.

25 million page views on ESPN.com each Mondays, which is up 52% percent from 2005.

12.8 million ABC and Disney shows have been downloaded in 1 year since they were put on iTunes.

51 ABC and Disney channel series shows have been made available in iTunes for download.

1.2 million unique visitors logged on to DisneyChannel.com (The most ever for the site.) within a 24-hour period after the Jan 20th premiere episode of High School Musical aired.

2 Emmys were won by High School Musical in 2006.

85 million people worldwide had seen High School Musical on multiple platforms as of December 2006.

18 million unique users per month hit the ESPN.com website, breaking the 20 million barrier in September and October of 2006, in part because of Monday Night Surround and college football content.

15 million homes now use ESPN360, which has provided more than 250 live events to its broadband subscribers, including exclusive college football games, since January 2005.

1,600 hours of news are aired per year of news are broadcasted by the ABC owned stations.

4 million unique users each month hit the ABC owned stations Internet websites collectively.

18 Daytime Emmy® Awards have been won by the show The View.

92 million cable subscribers for ESPN

91 million cable subscribers for ESPN2

62 million cable subscribers for ESPN Classic

51 million cable subscribers for ESPNEWS

89 million cable subscribers for Disney Channel

54 million cable subscribers for International Disney Channels

57 million cable subscribers for Toon Disney

92 million cable subscribers for Lifetime Television

51 million cable subscribers for Lifetime Movie Network

16 million cable subscribers for Lifetime Real Women

92 million cable subscribers for A&E channel

75 million cable subscribers for A&E International

91 million cable subscribers for ABC Family

91 million cable subscribers for History Channel

39 million cable subscribers for History Channel International

89 million cable subscribers for E! Entertainment Television

46 million cable subscribers for Jetix Europe

15 million cable subscribers for Jetix Latin America

53 million cable subscribers for SOAPnet

44 million cable subscribers for Style

39 million cable subscribers for Biography Channel

1.2 million copies of High School Musical were sold on the 1st week of its DVD release.

24 Mouseketeers made up the original Mickey Mouse Club when it aired in 1955

1928, well November 18 1928 is the day Mickey Mouse was born in a file titled “Steamboat Willie”

86 Academy Awards have been won by Disney as of the year 2005.

20 million copies of Finding Nemo sold in the first 14 days.

48 million units sold of Finding Nemo worldwide.

70.7 million in box office sales for the opening weekend for the Incredibles, best opening weekend for Disney/Pixar release.

46 movie releases that have grossed over $100 million domestically Buena Vista Pictures Distribution holds the all-time industry record.

1 million copies of Snow White are sold on the first day its release on October 9, 2001

1,800 photographs were taken of the city of Esfahan, Iran for the research of the movie Aladdin.

$4 million was the budget for the 1953 Disney classic Peter Pan.

750 artists, 2 million drawings, and some 1,500 shades of paint is what it took to bring the Disney classic Pinocchio to the big screen.

$2.6 million was the cost for creating Disney classic Pinocchio.

$8.5 million in gross sales made Snow White and the Seven Dwarfs, making it the highest grossing film of all time in 1937, until Gone with the Wind hit the theaters 2 years later.

4 movie companies are owned by the Walt Disney Company which includes the following, Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, and Miramax Pictures.

49 releases that have grossed over $100 million domestically, Buena Vista Pictures Distribution holds the all-time industry record.

$1 billion box office gross threshold again in 2005, becoming the first international distribution company in history to achieve this feat 11 times in ten consecutive years.

1 million DVD copies of Disney’s Snow White were sold on the first day of release back on October 1, 2001.

$1,499,000 budget to make Snow White and the Seven Dwarfs during the great depression, it debuted on December 21, 1937 at the Carthy theater in Los Angeles.

$200 million was the domestic gross for the film Aladdin

9500 feet in the Columbia Mountains near Panorama, British Columbia is where the film ALIVE was shot.

44 animated features; classic films have been produced up to 2004.

9 animated feature, computer films have been produced up to 2006.

8 animated features; live-action features with animated characters or segments have been produced up to 2006.

4 years to make Aristocats and a budget of over $4 million.

325,000 drawings are in Aristocats dome by 35 animators, with 20 main sequences to the film having 1,125 separate scenes using 900 painted backgrounds.

250 people worked on the film Aristocats.

$140 million was the box office gross for Beauty & Beast making it the largest animated gross of it’s time.

12 years in the making is what it took to bring Black Cauldron to the big screen.

5 years of actual production to make Black Cauldron.

$25 million dollars were spent making Black Cauldron.

1,165 hues and colors were used to bring to life Black
Cauldron.

34 miles of film stock were used to produce Black Cauldron.

14 months of production were needed to produce the movie The Black Hole.

$20 million dollars were spent making the movie the Black Hole.

$450 million was earned in worldwide gross by the movie Cars.

5 million copies of Cars are sold in 2 days of its release on 11/7/2006.

$55.5 million in the U.S. alone on the opening day of Pirates of the Caribbean: Dead Man’s Chest, the highest single-day gross in box office history. The film also broke the box office record for an opening weekend, bringing in over $135 million.

$1 billion in global box office for the movie Pirates of the Caribbean: Dead Man’s Chest, making it the 3rd highest grossing film of all time.

5 million units of Pirates of the Caribbean: Dead Man’s Chest was sold in its 1st day of release on DVD on 12/5/2006.

51 movie releases that have grossed over $100 million domestically make Buena Vista Pictures Distribution the all-time industry record.

1,362 produced and acquired movie titles, including 1,129 live action movie titles and 233 cartoon shorts and animated features, were available to the domestic home-entertainment marketplace by as of September 30, 2006, under the banners Walt Disney Pictures, Touchstone Pictures Hollywood Pictures, Miramax, and Dimension.

20 Academy Awards have been won by the Pixar and Disney/Pixar movie studios as of the year 2006.

270 pieces of food were created in the computer for Ratatouille.

911 full length live action feature films were release in Fiscal year 2007

79 full-length animated features were released in fiscal year 2007

544 cartoon shorts and 53 live action shorts under the Walt Disney Pictures, Pixar, Touchstone Pictures, Hollywood Pictures, Miramax and Dimension banners were released in fiscal year 2007

1,410 produced and acquired titles were produced under the following banners Walt Disney Pictures, Pixar, Touchstone Pictures, Hollywood Pictures, Miramax and Dimension

1,176 live-action titles and 234 cartoon shorts and animated features, were available to the domestic home-entertainment marketplace

3,070 produced and acquired titles, including 2,270 live-Action titles and 800 cartoon shorts and animated features, were available to the international home-entertainment market

11 of the top 25 features, 22 of the top 25 animated features and 17 of the top 25 directto-videos in home video, in terms of units sold by Walt Disney Studios Home Entertainment

23rd best-selling animated feature on home video, in terms of units sold is the movie Cars

1001 West Cutting Blvd is the address of Al’s Toy Barn and the address of Pixar studio

16 is the age of Snow White in the movie

6,469,952 were painted on the 101 Dalmatian dogs in the film

2319 is the emergency code in the movie Monsters, Inc

812,000 were the cost to make Dumbo and were the cheapest

5 crows cane see Dumbo fly

10 short films make up the Full Length Animated Feature: Make Mine Music

4 mice were turned into horses in the movie Cinderella

14 songs are in the movie Alice in Wonderland more then any other movie

6 years were needed to make Sleeping Beauty

6 million dollars were used to make Sleeping Beauty

12 weeks in the top 10 is how long the album Hannah Montana 2/Meet Miley Cyrus

4 weeks as #1 on the billboard top 200 is how long the album High School Musical debuted

12 years as the Number 1 Children's Label as of 2007

See the many park and resort information
Disneyland
Walt Disney World
Other Disney Parks

Theme Park	Annual Attendance (in Millions)	Average Daily Attendance
Magic Kingdom	16.2	44,384
Disneyland	14.6	40,000
Epcot	9.9	27,123
Disney’s Hollywood Studio	8.7	23,836
Animal Kingdom	8.2	22,466
Universal Studio	6.1	15,172
Islands of Adventure	5.8	15,890
Disney’s California Adventure	5.8	15,890
SeaWorld	5.6	15,130
Universal Studios Hollywood	4.7	12,877
Source: Amusement Business Magazine

$5.8 billion in retail sales makes Mickey Mouse the leading Forbes list of most valuable character licensing for the year 2004.

170 million visitors per year make a visit to Disney stores worldwide.

25,000 SKU’s & 300 licenses are issued for the Disney Princess merchandise globally.

2.4 billion dollars account for the retail sales of the Disney Princess Franchise.

40,000 square feet of retail space at Disney’s New York Store makes it the world’s largest Disney Store. The store is later named “World of Disney”.

24,000 Mickey Mouse Club ears were sold per day at the height of the Mickey Mouse Club shows popularity.

250 million stamps were sold in less than a year, the Art of Disney U.S. postage stamps became the most successful stamps in nearly 10 years; the US Postal Service honored Disney Consumer Products with its Industry Star Award in 2005.

$200 million in high-end and adult apparel have been sold featuring classic Disney characters since 2003 by Disney Consumer Products (DCP).

2,500,000 “Mouse Ears” hats are sold each year at Walt Disney World.

80 million Mickey ear hats have been sold to date as of 2009

1 million Golden Mickey Mouse ears were sold in 2009 to celebrate the 50th Anniversary of Disneyland park.

2,900,000 Disney character T-shirts sold at Walt Disney World each year.

98 percent awareness of the character Mickey Mouse has among children ages 3 to 11

70% of the Disney comics feature Mickey Mouse and his friends.

3 million Walt Disney records have been sold and Mickey regularly is in the Billboards top 40.

96% awareness with Moms of Kids, 94% awareness with Girls 9-11, 91% awareness with Girls 6-8 is what Tinker bell can offer.

$2.6 billion in box office revenue worldwide for Disney Princess animated films.

5 of the top six Disney video releases of all time are Disney Princess animated films.

4 of the 5 top direct-to-video premieres of all time are Disney Princess animated films.

24 million guests have seen Beauty and the Beast on Broadway.

10 million in worldwide circulation for the Disney Princess Magazines. Disney Princess Magazines also produces 30 editions available in 75 countries.

10 million units of Square Enix and Buena Vista games Kingdom of hearts series have been sold worldwide since its release.

30 countries and 25 languages is how many countries Baby Einstein have grown to be.

100 million readers are reached each month though books and magazines by Disney Publishing worldwide.

123 different books were published for the movie Pirates of the Caribbean: Dead Man’s Chest, the most ever for a live action film.

1933 is when the first Mickey watch was sold

44 million people worldwide have seen The Lion King

12 Disney Live Family Entertainment productions that result in over 3,000 performances yearly in 50 countries around the world.

7 different Disney On Ice shows touring, including Disney’s High School Musical: The Ice Tour, the newest show with 2 domestic companies
and 1 international company

3 different shows touring around the world, Winnie the Pooh, Mickey’s Magic Show and Playhouse Disney Live!

350,000 individuals from more than 100 countries and every U.S. state own a Disney Vacation membership

21 acres of oceanfront property on Hawaii’s island of Oahu, which will be home to its first mixed use family resort outside of the company’s theme park developments

3 Membership in the Disney Vacation Club prizes

3 Grand Marshal World Tour prizes

1 Adventures by Disney "Viva Italia" vacation package prize

2 Adventures by Disney "Cities of Knights and Lights" vacation package prizes

1 Adventures by Disney "Path to Pura Vida" vacation package prize

2 Adventures by Disney "Quest for the West" vacation package prizes

3 Disney Cruise Line® 10-night Mediterranean Cruise prizes

3 Disney Cruise Line® 3-night Bahamian Cruises in the Disney Suite

6 Disney Cruise Line® 14-night Eastbound Trans-Atlantic Cruises

6 Disney Cruise Line® 14-night Westbound Trans-Atlantic Cruises

15 Walt Disney World® Resort trips

15 Disneyland® Resort trips

367 ONE-NIGHT STAYS AT MICKEY MOUSE PENTHOUSE at Disneyland

307 ONE-NIGHT STAYS AT CINDERELLA CASTLE SUITE at WDW

39 Party for the Senses at the Epcot® International Food and Wine Festival Event prizes

130 Shopping Spree at the World of Disney® Store prizes

130 Dinner at a Disney Restaurant prizes

5 Dinner on the Balcony of the Disney Gallery in New Orleans Square prizes

30 VIP Tour of Walt Disney's Main Street Apartment prizes

50 Holiday Dinner at the Walt Disney World® Resort prizes

34 Mickey's Not So Scary Halloween Party prizes

3 VIP Seats for World Premiere prizes

7 Access to a Press Event Ceremony prizes

13 Disney's Princess and Pirate Party prizes

24 Star Wars Weekend Meet 'n Greet prizes

3 Finding Nemo Submarine Voyage attraction press event prizes

8 ABC SuperSoap Weekend® Event prizes

6 ESPN-The Weekend prizes

60 Epcot® International Flower & Garden Festival prizes

3200 Special Park After Hour event in Epcot® prizes

4200 Special Park After Hour event in Disney-MGM Studios prizes

5800 Special Park After Hour event in Disney's Animal Kingdom® Theme Park prizes

3200 Special Park After Hour event in Disney's Typhoon Lagoon Water Park prizes

3200 Special Park After Hour event in Disney's Blizzard Beach Water Park prizes

9000 Special Park After Hour event in Magic Kingdom® Park prizes

156,300 Disneyland® Park and Disney's California Adventure® Park DREAM FASTPASS Badge prizes

95,970 Magic Kingdom® Park DREAM FASTPASS prizes

57,125 Epcot® DREAM FASTPASS prizes

95,970 Disney-MGM Studios DREAM FASTPASS prizes

95,970 Disney's Animal Kingdom® DREAM FASTPASS prizes

418,789 Pin and Lanyard Set prizes

250,000 Dream Mouse Ears prizes

50,000 Where Dreams Come True Photo Voucher prizes

$17,412,477 in prizes will be given away during the prize period.

1,253,000 total amounts of prizes will give away during the prize period.

Pixar

220, 000 is the size of the Pixar Animation studio in Emeryville, California

1,000 employees work at Pixar in California
UP

18 is the house number on Carl’s House in the movie UP

10,000 balloons were animated in the movie UP

144 frames per second is how fast the Digital 3D projector show the movie speed at, that is 6 times faster then a regular movie
Toy Story

58 separate controls are used to move Woody’s mouth in Toy Story movie

114,240 frames of animation were required to make Toy Story come to life

2 to 15 hours of computer time were required to render each and every frame of the movie Toy Story

300 computers worked simultaneously to handle the tremendous load

1 truck “The Pizza Planet” truck can be found in every single Pixar movie.

All Time Best Sellers

Walt Disney Studios Home Entertainment's All-time Best Sellers - All Major Formats (DVD, VHS, Blu-ray)

	Top 25 Industry Rankings
	Titles
1	Lion King
3	Toy Story
5	Finding Nemo
8	Aladdin
9	Snow White And The Seven Dwarfs
10	Beauty And The Beast
11	Little Mermaid
13	Cinderella
16	Pirates Of The Caribbean: Curse Of The Black Pearl
17	Bambi
23	Monsters, Inc.

	Top 25 Animated Rankings
	Animated Titles
1	Lion King
3	Toy Story
4	Finding Nemo
5	Aladdin
6	Snow White And The Seven Dwarfs
7	Beauty And The Beast
8	Little Mermaid
9	Cinderella
10	Bambi
12	Monsters, Inc.
13	Peter Pan
14	Jungle Book
15	Fox & The Hound
16	101 Dalmatians
17	Pocahontas
18	Bug's Life
20	Toy Story 2
21	Lady And The Tramp
22	Cars
23	Incredibles
24	Sleeping Beauty
25	Pinocchio

	Top 25 Direct-to-Video Rankings
	Direct-to-Video Titles
1	Lion King 2: Simba's Pride
2	Return Of Jafar
3	Aladdin And The King Of Thieves
4	Beauty And The Beast: An Enchanted Christmas
5	Lion King 1 1/2
6	Little Mermaid II
7	Lady And The Tramp II: Scamp's Adventure
8	Pooh's Grand Adventure: The Search For Christopher Robin
9	Cinderella II: Dreams Come True
12	Pocahontas II: Journey To A New World
16	Stitch: The Movie
17	Bambi II
18	Buzz Lightyear Of Star Command: The Adventure Begins
19	Cinderella III: A Twist In Time
23	Tarzan & Jane
24	Mickey's Once Upon A Christmas
25	Mulan II

As of 11/1/08