Disney Merchandising

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$5.8 billion in retail sales makes Mickey Mouse the leading Forbes list of most valuable character licensing for the year 2004.

170 million visitors per year make a visit to Disney stores worldwide.
25,000 SKU’s & 300 licenses are issued for the Disney Princess merchandise globally.

2.4 billion dollars account for the retail sales of the Disney Princess Franchise.

40,000 square feet of retail space at Disney’s New York Store makes it the world’s largest Disney Store. The store is later named “World of Disney”.

24,000 Mickey Mouse Club ears were sold per day at the height of the Mickey Mouse Club shows popularity.

250 million stamps were sold in less than a year, the Art of Disney U.S. postage stamps became the most successful stamps in nearly 10 years; the US Postal Service honored Disney Consumer Products with its Industry Star Award in 2005.

$200 million in high-end and adult apparel have been sold featuring classic Disney characters since 2003 by Disney Consumer Products (DCP).

2,500,000 “Mouse Ears” hats are sold each year at Walt Disney World.

2,900,000 Disney character T-shirts sold at Walt Disney World each year.

98 percent awareness of the character Mickey Mouse has among children ages 3 to 11

70% of the Disney comics feature Mickey Mouse and his friends.

3 million Walt Disney records have been sold and Mickey regularly is in the Billboards top 40.

96% awareness with Moms of Kids, 94% awareness with Girls 9-11, 91% awareness with Girls 6-8 is what Tinker bell can offer.

$2.6 billion in box office revenue worldwide for Disney Princess animated films.

5 of the top six Disney video releases of all time are Disney Princess animated films.

4 of the 5 top direct-to-video premieres of all time are Disney Princess animated films.

24 million guests have seen Beauty and the Beast on Broadway.

10 million in worldwide circulation for the Disney Princess Magazines. Disney Princess Magazines also produces 30 editions available in 75 countries.

10 million units of Square Enix and Buena Vista games Kingdom of hearts series have been sold worldwide since its release.

30 countries and 25 languages is how many countries Baby Einstein have grown to be.

100 million readers are reached each month though books and magazines by Disney Publishing worldwide.

123 different books were published for the movie Pirates of the Caribbean: Dead Man’s Chest, the most ever for a live action film.

1933 is when the first Mickey watch was sold